RUMMAGE

Kids get kooky for Apparel.

Attended American Apparel's Brick Lane Market Rummage sale at the weekend, was pretty sweet, avoided the riiiots. After showcasing the events at locations such as Vancouver and Miami, they decided on London and what do they get? Over 20, 000 kids saying YES resulting in naughties acting crazy over £40 hoodies and lycra leggings. The prices were surprisingly cheap yet some of it was typical Apparel- good quality but standard looking fashion. Good score, more labels from the industry should bring this type of event to regional cities.