' Hello Tomorrow' for Adidas ( 2005 )
Directed by: Spike Jonze
Music by: Karen O ( Of The Yeah Yeah Yeah's ) & Squeak E. Clean
Empire Online states that Jonze landed a Directors Guild Of America For Outstanding Achievement In Commercials award in '05 and it's "pretty easy to see why". A dreamlike sequence with dancing shoes which captures what's good about running .
' Run Like You Have Never Run Before' for Nike + ( 2007 )
Directed by : Dante Ariola & MJZ London
Created by: Wieden & Kennedy, Amsterdam
Music: A-Bomb, London
Narration : Edward Norton ( Of American History X )
These two adverts are amazing, couple of years old but so so good. I believe music plays an essential part in product & branding advertising, Karen O should have made ' Hello Tomorrow' slightly longer, I'm not sure if she has ever played it live with TYYY's but it would be a great encore on their sets. The footage in both ad's is pretty sweet too, i prefer Nike's classic as it captures everyday surroundings with beautiful shots and the narration of Norton fits in perfectly like a film trailer.
These two adverts are amazing, couple of years old but so so good. I believe music plays an essential part in product & branding advertising, Karen O should have made ' Hello Tomorrow' slightly longer, I'm not sure if she has ever played it live with TYYY's but it would be a great encore on their sets. The footage in both ad's is pretty sweet too, i prefer Nike's classic as it captures everyday surroundings with beautiful shots and the narration of Norton fits in perfectly like a film trailer.
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