Monday 8 February 2016

Adidas X Hyke Collaboration

Adidas have created yet another capsule collection for the brand, this time with Japanese
husband-wife duo Hideaki Yoshihara and Yukiko Ode, aka 'Hyke'. The brand, founded in 2013 is notorious for its raw denim cuts and minimalistic colour way of navys and clean whites. The Womenswear designers have constructed elegant and clean silhouettes to adapt and layer into todays throw on, subtly effortless apparel.




Adidas states that Hyke; ‘uses 3-stripes iconography to create a clean aesthetic with an emphasis on materials and tailoring’


The retail price is fairly justified. Ranging from £42 leggings - £185 python windbreaker jackets.


Watch the interactive lookbook via Yoox here:




Words  Anna Jenkins
Via Adidas, Hypebeast

Images - Various

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